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Catalog / Productivity

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Edicek: a browser extension that matches an iPhone share sheet

An extension that makes a browser share sheet look like the one in an iPhone app.

Problem it solvesA shipped feature can go unnoticed if people do not see it.

Petr Homoky says Edicek browser extension 1.0 now looks like the share sheet in their iPhone app. They also describe making launch assets and posts to help people notice the update.

How they grewChrome Web Store listing, video, changelog, Reddit posts, blog post, announcement on @heyedicek

Petr Homoky

@homoky

The Edicek browser extension 1.0 is done. It finally looks like the share sheet in our iPhone app. But nobody uses a feature they don't know about. So, everything after "done": • a 17-second animation of the old popup turning into the new one, made in the video tool I built with Claude Code • a marketing cut of it with the timeline visible • the changelog entry • 22 drafts of one changelog illustration, generated from the Edicek brand system • 20 drafts of a background for the video • this post, an announcement on @heyedicek, a blog post, Reddit posts I planned 3 hours for that list. It took almost 4 days, and it grew by about 10 things I didn't plan, a YouTube video among them. Until now the Chrome Web Store listing had 1 screenshot, a one-line description, 6 users and a single 1-star rating. That's what "shipped" looked like. Everyone says building is easy and distribution is king. I don't buy it. If you can build a product people like, you can learn to distribute it. The other way round is much harder. But a feature without a moment is a line in a changelog nobody opens. I call them marketable moments, and I'm done wasting them.

Users
6
Chrome Web Store
Rating
1-star
Chrome Web Store
Sep 30, 2026Read on x.com ↗

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