An iOS app: installs from Meta ads for a productivity app
An iOS app that uses Meta ads to drive installs for productivity users.
Problem it solvesMost people who open the App Store page never install.
Huang So (@HuangSozx) reports running Meta ads for an iOS productivity app and getting installs with no subscribers on day one. He says the App Store page conversion was the issue, not the ads.
How they grewMeta ads
Huang So
@HuangSozx
Day 1 running Meta ads on my iOS app: $97 spent 32 installs $3.03 per install 0 subscribers Spent the whole day tweaking targeting and budgets. Turns out ~95% of people who opened my App Store page never installed. The ads were never the problem.
- Installs
- 32
- Meta ads
- Subscribers
- 0
- day one




