Monkeyless: a meditation screen time app
A meditation screen time app for people trying to change phone habits.
Problem it solvesMeditation and screen time habits are hard to stick with.
Carl Monkft built Monkeyless as a meditation screen time app for people trying to manage phone use. He says he spent 2 years posting organically and still failed to make it work.
How they grewPosting organically everyday; tried slideshows, AI content, UGC creators, partnerships
Open Book
@carlmonkft
For all new indie app builders: Posting on social media will NOT make you rich. Before I hit $10,000 MRR, I failed my first app and wasted 2 years. I loved meditation so I made Monkeyless a meditation screen time app. I couldn't let it go. For 2 years I posted organically everyday. I did not miss a single day, not ONE. I did: - 30,000,000 views in the span of 2 months after 1 year of little progress -Tortured myself with ridiculous videos like Rawdogging a clock for 8 hours -Embarassed myself in front of the camera since I'm not an extrovert -Tried slideshows, AI content, hired UGC creators, partnerships, every angle possible I still failed. I was sold the idea: "just post everyday, spark the winners and you get success". This is bad advice. Real takeaways after 2 years of failure: 1. Screen time niche is hard, I do not recommend 2. Don't post organically. Only exceptions: -To become familiar with social media in general -To become familiar with your specific niche -To get your first 500-1000 downloads But don't rely on it to make you real money. Use it as an experiment to get data and extrapolate from there. 3. Your #1 goal from launch is to discover whether your app is either a) worth scaling, or b) a flop. 4. Look at DATA. Download-to-paid rate, trial start rate, paywall showrate, optimize onboarding as much as possible especially if you have a hard paywall. 5. Be TRUTHFUL with yourself. If the data says your app sucks, your app sucks. Stop trying to save a sinking ship like I did. You don't need 2 years. You can determine this within 2 weeks. 6. Be careful who you listen to on X. I don't think people on here have bad intentions, but people like to exaggerate results and sell you a dream 7. No co-founders! You already make little money, don't split it even further. Maybe for the future, when you have more capital to scale, but don't do it for your first start-up. Luckily my social net was strong and I had many friends supporting me. Even when I failed, they liked my videos, recorded videos with me, and tried to give me advice even though their advice was bad 😂 Very grateful for them. Don't make the same mistakes I did!
- MRR
- $10K
- Views
- 30M
- in 2 months
