An e-commerce brand: advertorial-driven scaling for consumables
An e-commerce brand using advertorials and Meta ads to sell consumables.
Problem it solvesConsumable brands need better ways to scale ads without relying on tired tactics.
Carl Hoon reports that his e-commerce brand hit a new peak day after a winning ad and an advertorial. He says the brand is scaling through Meta, and that Taboola was tested.
How they grewMeta ads; advertorial; Taboola test
Carl Hoon
@ecommozart
Day 115 of the MRR brand: Another peak day hit lets go! The reason for this new scale is a new winning ad + an advertorial i cooked up. I was creating this advertorial because i wanted to try out Taboola but its absolutely crushing rn in Meta. When you look at consumables almost none of the big brands are running advertorials, but i guess it aint dead. Yesterday we sat at a 1.45 front end roas which is absolutely insane and crushing all targets. If we can sit at a 1.1 front end im so happy. But now its time to keep scaling up everyday🫎🫎
