Gojiberry: tracks competitor engagement for sales leads
An outreach tool that tracks competitor engagement and turns it into leads for sales teams.
Problem it solvesCompetitor social activity can hide warm buying signals in plain sight.
Guillaume Bardet says Gojiberry automatically tracks competitor engagement, identifies ICP-fit prospects, and turns those signals into outreach-ready leads. He reports $30K in MRR by watching who engaged with competitors on LinkedIn.
How they grewLinkedIn competitor engagement tracking
Guillaume Bardet
@GuillaumeBardet
We added $30K in MRR by watching who engaged with our competitors on LinkedIn. Every like. Every comment. Those are buying signals hiding in plain sight. If someone in your ICP keeps engaging with a competitor's content, they're: > Researching the problem. > Comparing solutions. > Getting close to a decision. All visible. All actionable. The play: > Build a list of your top 3–5 competitors. Include their founders and sales reps. > Track who's liking & commenting on their posts. > Filter for ICP fit. > Reach out without mentioning the competitor. Don't say: "Hey, I saw you commented on X's post." Say instead: "Saw you're exploring [this space]. We take a different approach. Thought it might be worth a look if you're comparing options." > Keep monitoring. Move the warmest prospects into your pipeline. That's it. Your competitors are already doing the demand gen work. You just need to show up at the right moment. P.S. We built this into Gojiberry, it automatically tracks competitor engagement, identifies ICP-fit prospects, and turns those signals into outreach-ready leads.
MRR
$30K




