Gojiberry: sales outreach that targets warm intent signals
An outreach tool for sales teams that finds warm leads and helps contact them across channels.
Problem it solvesCold outbound misses people who are already showing intent.
Pierre-Eliott Lallemant says gojiberry is used to grow gojiberry and reports 3,500 customers in 12 months. He describes it as a tool that learns a business from its website and helps teams contact warm leads.
How they grewContent, LinkedIn, phone, Reddit, influencers, Meta and LinkedIn ads
Pierre-Eliott Lallemant
@pierreeliottlal
3,500 customers in 12 months. if you're a founder stuck before $1M ARR, steal this. here's the exact playbook 👇 PHASE 1: THE FIRST $1M ARR 1. stop cold emailing strangers cold lists are dead. we used gojiberry to grow gojiberry, and only contacted people already showing intent: → people engaging with our content → people engaging with our competitors' posts → people engaging with topics our buyers care about → companies that just raised or are hiring then we hit them on every channel: → LinkedIn: connection request + DM → phone: for the hottest leads right person + right moment + right channel. result: 300+ demos in a few month enter your website on gojiberry, it learns your business and does the rest. 2. launch every single day on X and LinkedIn: → 6 days/week: lead magnet posts (free guide, template, playbook) → ask people to comment to get it → 1 day/week: founder story → reply to every single comment every comment = a warm lead you can contact. one post added $5K MRR in under 24 hours. if nobody talks about your product, it's because you don't. 3. use reddit reddit hates marketers. so don't act like one. → warm up your account before posting → post 3x/week: real stories + free playbooks → find threads where people mention your competitors, and leave a genuinely helpful comment → answer niche questions in your space better than anyone → never pitch, never argue with haters result: 14.8M+ views. PHASE 2: SCALE WHAT WORKS 4. influencers most founders pick creators by follower count. wrong. pick them by audience and engagement: if your buyers are sales leaders, find creators sales leaders follow. how to do it: → start with 5-10 small creators in your niche, not 1 big one → give them one clear angle → give each one a free lead magnet to push, so you can track who drives signups → kill the ones that don't convert after 2-3 posts → double down on the winners today, tens of creators talk about gojiberry every month. bonus: their best posts become your best ads. 5. Meta + LinkedIn ads how to do it: → retarget everyone who touched you: site visitors, video viewers, people who engaged with your posts → creatives: your best organic posts, creator videos, testimonials → always be testing, cut what doesn't work fast, scale what does so when your outbound hits their inbox, they already know your name. ads don't create demand. they amplify it. 6. sales leads are like fruit. if nobody picks them fast, they rot. how we run it: → before the call: check their company, team size, and what they sell → during the demo: don't show slides. run the product live on their own business → they see their own leads in real time. that's what closes → goal of the first call: get them started, not sign a huge contract → once they see results, help them upgrade → no-shows get a LinkedIn DM + email the same day marketing fills the pipeline. speed and a live demo close it. 7. focus founders, salespeople, growth teams, agencies… lots of different people use gojiberry. but now, we're building for one core customer: sales teams of 2 to 30 people. why them? they're the ones who get the most value from it. how to find yours: → look at your best customers, not your biggest segment → who gets results fastest? → who pays the most? → who stays the longest? → that's your core customer then point everything at them: posts, ads, emails, features. everyone else still gets value. you're just clear on who you build for first. the truth: none of this is magic. it's doing the simple things every single day: → contact people showing intent → post every day → give real value → follow up fast do that long enough, and it compounds. that's how we got to 3,500 customers in year 1. PS: we made a free 0 → $1M ARR GTM playbook. want it? RT + comment "GTM" 👇
Customers
3.5K
year 1
