@heyreach_io: sales outreach with retention and churn recovery
A sales outreach tool for teams that want to keep more users and recover lost revenue.
Problem it solvesPart of every new signup was going to replacing churned revenue.
Viktorijan “Vick” Mucunski says @heyreach_io improved retention by tightening success and support motions. He reports lower churn, stronger onboarding, and recovered MRR from cancellations and failed payments.
How they grewsuccess and support, onboarding, cancellation flow, reactivation, value adds
Viktorijan “Vick” Mucunski
@Vick_Mucunski
Back in February, 9 of every 100 dollars we earned at @heyreach_io were walking out the door, and part of every new signup went to replacing them. Plug the leak and the same signups start to compound. That makes retention the cheapest growth lever. And since then our success and support took that 9% down to 7% and got us our best retention month on record. Here are some of the retention and customer success motions we've run along the way: 1. Failed payments (the cheapest revenue you'll ever win back) We built an in-house delinquent recovery flow instead of waiting for cards to update themselves. 4 days after it went live, it had recovered 30% of what was failing. 2 of those days were the weekend, with nobody in the office. 2. Health signals (catch them before they tell you) We listed more than a dozen possible signals and shipped 7. Inactivity came first: last login older than 7 days, no API usage, no webhook activity, no actions in the platform, no outward engagement. At day 7 a silent account is a conversation. At day 30 it's damage control. 3. Onboarding (where churn starts) The pattern in our churn data was almost embarrassingly consistent. Users who get a real result in their first 2 weeks stay, and the ones who don't leave, whatever discount you offer them later. So we redesigned the first-touch guidance, cut the time to a first campaign, defined what a good first result looks like, and started nudging people before day 7. That gave us our lowest churn rate on record. 4. Cancellation and reactivation We reworked the cancellation experience (in July it saved about $17,300 in MRR on its own) and built a reactivation flow for clients who left 40 to 90 days ago, because sometimes churn just means "not right now." 5. Value over discounts In March, when everyone was calling it the SaaSpocalypse, we kept prices where they were and added value: extra seats, more usage. 100s of users expanded, and it was our best retention month on record. It's the main reason I think the room to grow is already inside our own accounts.
- Revenue at risk
- 9%
- February
- Revenue at risk
- 7%
- since then
- Recovered failed payments
- 30%
- 4 days
- MRR saved
- $17.3K
- in July




